Identifying consumer consideration set at the purchase time from aggregate purchase data in online retailing
نویسندگان
چکیده
a Department of Information Systems, W. P. Carey School of Business, Arizona State University, P.O. Box 874606, Tempe, AZ 85287, USA b Department of Information, Risk, and Operations Management, McCombs School of Business, The University of Texas at Austin, CBA 5.202, B6500, Austin, TX 78712, USA c Department of Management Information Systems, College of Business, San Jose State University, 1 Washington Square, San Jose, CA 95192, USA
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عنوان ژورنال:
- Decision Support Systems
دوره 53 شماره
صفحات -
تاریخ انتشار 2012